Kids and their moms and dad love to watch “Dora the Explorer” and “Go , Diego Go!”

The “Stickiness” Index lists the top-25 “stickiest” 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak’s TV Essentials service which tracks anonymous set-top-box viewing information.

The “Stickiness” Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher “stickiness” indexes.

“Dora the Explorer” and “Go, Diego Go!” were two of the top sticky shows. “Dora the Explorer” showed up twice on the list at number 9 and number 23. Although no exact explanation was given, it may have been because they were considering Dora the Explorer shows that aired at different times during the day or the week. Nick Jr does have many different showings of Dora the Explorer throughout the day. “Go, Diego Go!” ranked at number 25 for that’s week of measurements.

Rentrak Stickiness Press Release