My girls have always loved Elmo. We have had Elmo birtday parties with Elmo birthday cakes, Elmo table coths, elmo napkins, Elmo presents, and Elmo party favors. There are Elmo toys all over the house and Elmo videos in the entertainment center. Yes, my girls love Elmo. Did I understand the obsession with Elmo before I became a parent? NO. Do I fully understand it now? Well….what can I say. It keeps them happy. Then it keeps me happy.