Parents have come to expect Pampers Cruisers to have images of Sesame Street characters. With the redesign of the diapers new images of the Sesame Street images of Elmo, Big Bird, Cookie Monster, and Ernie. will also appear. The redesign was done not to just redo the image, but also the functionality of the diapers. After getting parent feedback pampers said that they have added new features that they believe will improve the diapers.
As part of the launch of the new Pampers Cruisers, Target will feature in-store displays, high value gift cards with select purchases and offer up to $5 in coupons for Pampers. Special offers will also be available through August on both Target and Pampers Facebook pages.