Backed by three years of research and groundwork, Next Avenue intends to leverage the power of public media – online, on air and on the ground – to support this huge, diverse and influential generation in much the same way Sesame Street and PBS KIDS have supported and engaged young children and their families for many years. Next Avenue will offer a unique blend of authoritative and vetted content, including content from public and non-profit partners as well as user-generated content, focusing on leisure and learning, health, financial security, work and careers, care giving, relationships and giving back to the community.
It won’t be teaching ABCs and 123s, but there are important life lessons for the stage of life that baby boomers are experiencing now. There is so much that is changing as baby boomers become empty nesters and retire. These dramatic changes have a huge impact on finances and their social lives. With the same concept in mind as when preschoolers learn to navigate a new life of independence and needing to have knowledge, baby boomers will also need help and knowledge. There are huge differences. Boomers are not children and they should have input on the things that need to know while still feeling empowered.