Children from diverse backgrounds watch the Sesame Street program. The show works to give a correct depiction of people from different cultures. Latinos make up a growing segment of the United States population and television, and other media are working to engage and meet the need of the Latino audience. Sesame Street has consulted with several experts including assistant professor Jaimie Naidoo from the University of Alabama to help in their portrayal of Latinos. Naidoo remarked how honored he was to provide professional advice to for a television show that he watched as a child.
Sesame Street has a Spanish speaking version of their show called Plaza Sesamo, but also wants to reach Latinos in the English version of the show. Several Latino characters have made up the show for years including: Maria, Luis, Gabi, and Rosita.