ATP has also launched the Sesame Street Video USB Holiday Giveaway Contest on YouTube in which two complete seven character collections will be given away as prizes. The contest ends on December 17th, 2010 and asks participants how they would use the USB drives during the holidays. The two most creative entries will be announced on Dec 20th, 2010 and will receive their prizes before the holidays. Contest details can be found at

The Sesame Street Video USB has won a couple of awards: the “Gold Mom’s Choice Award” in electronic learning, as well as the “Dr. Toy’s 100 Best Children’s Products Award 2010” and, within that category, the “Ten Best High Tech Products 2010.”  There are drives with several of Sesame Street characters: Elmo, Cookie Monster, Big Bird, Ernie, Abby Cadabby, Grover and the Sesame Street sign.

The USBs can also be purchased at select online and traditional retail stores.