Crocs announced that it has entered into a creative licensing agreement with Nickelodeon, the number-one entertainment brand for kids, and will introduce an exclusive, limited edition line of footwear incorporating the popular Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.
Crocs, Inc. (NASDAQ: CROX) today announced that it has entered into a creative licensing agreement with Nickelodeon, the number-one entertainment brand for kids, and will introduce an exclusive, limited edition line of footwear incorporating the popular Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.
Ron Snyder, CEO of Crocs, stated: “We are thrilled to partner with Nickelodeon, as we bring the favorite network for kids together with kid’s favorite footwear. Crocs will be launching a new line of exciting footwear for our young customers featuring characters with unparalleled kid appeal. Nickelodeon’s Dora the Explorer and SpongeBob SquarePants are a great fit with Crocs and we see this licensing agreement as a fantastic opportunity to connect with our target consumers, and grow our brand and business.”
“Nickelodeon is a big fan of Crocs and we are delighted to bring this innovative partnership and our new footwear products to consumers just in time for summer,” said Hal Snik, senior vice president/soft goods of Nickelodeon & Viacom Consumer Products. “When you combine the fun of Dora the Explorer and SpongeBob SquarePants with a colorful and irresistible product like Crocs, moms, and kids are sure to respond.”
The Crocs Nickelodeon line, which is targeted to children aged 2 and up, will feature a variety of kid-friendly designs and styles. The partnership brings two of the most highly regarded kids’ licenses to Crocs allowing the brand to further expand its family appeal.