It’s one of the hottest campaigns of 2012. Elmo is campaigning to become a torch bearer for this year’s 2012 Olympic in London, England. To show off his torch bearing skills he has created an online YouTube video. The campaign does not stop there. Now he has expanded his social media blitz by taking the campaign to Facebook. But he has not forgotten about traditional media; he made his way way to NBC’s Today show to talk to Matt Lauer about trying to be one of those that carry the torch for the Olympics.
We will have to see how successful this campaign of Elmo’s does in the long run. Campaigning did help Cookie Monster get Saturday Night Live. Of course the Saturday Night gig is just down the street, it might take a little more work to get the gig across the pond.